Advertising and Promotion: an integrated marketing communications perspective
Belch, Michael A.; Belch, George E.
Advertising and Promotion: an integrated marketing communications perspective - 6 - Delhi: TMH 2008 - 779
Advertising Management
659.1 BEL
Advertising and Promotion: an integrated marketing communications perspective - 6 - Delhi: TMH 2008 - 779
Advertising Management
659.1 BEL