How Brands Become Icons: The Principles of Cultural Branding (Record no. 10756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00391nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231018b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781578517749 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas B. |
| 245 ## - TITLE STATEMENT | |
| Title | How Brands Become Icons: The Principles of Cultural Branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Harvard Business School |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 263 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | IKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | School Deptt. | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Print Cost, replacement price | Bill Date | Koha item type | Year | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOHS | KRMU Central Library | KRMU Central Library | General Studies Collection | 17/10/2023 | Zafaa Books & Distributors | Rs. | 2290.26 | Economics | 658.827 HOL | 41711 | 18/10/2023 | 38.00 | 10/10/2023 | IKS | ZBD0197 |