Marketing Research: Applied Orientation (Record no. 11118)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00428nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240603b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K ; Dash, Satyabhushan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 955 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | School Deptt. | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Print Cost, replacement price | Bill Date | Koha item type | Year | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | General Stacks | 27/05/2024 | Savera Book Distributors | Rs. | 677.50 | Management Studies | 658.83 MAL | 42425 | 03/06/2024 | 965.00 | 04/05/2024 | Books | 24-25/ CRB/ 81 | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | General Stacks | 27/05/2024 | Savera Book Distributors | Rs. | 677.50 | Management Studies | 658.83 MAL | 42426 | 03/06/2024 | 965.00 | 04/05/2024 | Books | 24-25/ CRB/ 81 | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | General Stacks | 27/05/2024 | Savera Book Distributors | Rs. | 677.50 | Management Studies | 658.83 MAL | 42427 | 03/06/2024 | 965.00 | 04/05/2024 | Books | 24-25/ CRB/ 81 | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | General Stacks | 27/05/2024 | Savera Book Distributors | Rs. | 677.50 | Management Studies | 658.83 MAL | 42428 | 03/06/2024 | 965.00 | 04/05/2024 | Books | 24-25/ CRB/ 81 | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | General Stacks | 27/05/2024 | Savera Book Distributors | Rs. | 677.50 | Management Studies | 658.83 MAL | 42429 | 03/06/2024 | 965.00 | 04/05/2024 | Books | 24-25/ CRB/ 81 |