Consumer Behaviour and Marketing (Record no. 1574)

MARC details
000 -LEADER
fixed length control field 00371nam a2200157Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220901s2011 xx 000 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 ASS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assael, H.
245 #0 - TITLE STATEMENT
Title Consumer Behaviour and Marketing
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2011
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Pages 718
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Reference Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price School Deptt. Total Checkouts Full call number Accession Number / Barcode Date last seen Print Cost, replacement price Bill Date Koha item type Bill Number Date last borrowed
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 31/12/2012 UBSPD INR 297.50 Management Studies   658.8342 ASS 5034 16/09/2022 425.00 24/12/2012 Reference Books 255674/24/12/12  
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 31/12/2012 UBSPD INR 297.50 Management Studies 2 658.8342 ASS 5035 23/03/2023 425.00 24/12/2012 Books 255674/24/12/12 23/03/2023
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