Integrated marketing communication (Record no. 1690)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2012 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, T. A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated marketing communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 525 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | School Deptt. | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Print Cost, replacement price | Bill Date | Koha item type | Bill Number | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 10/01/2013 | UBS PD | INR | 367.50 | Management Studies | 658.45 SHI | 5306 | 16/09/2022 | 525.00 | 31/12/2012 | Reference Books | 257037/31/12/12 | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 10/01/2013 | UBS PD | INR | 367.50 | Management Studies | 1 | 658.45 SHI | 5307 | 22/02/2023 | 525.00 | 31/12/2012 | Books | 257037/31/12/12 | 22/02/2023 |