Principles of Marketing: A South Asian Perspective (Record no. 2376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2015 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip Etal |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing: A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 514 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | School Deptt. | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Date last borrowed | Print Cost, replacement price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 04/11/2015 | JBC | INR | 577.50 | Management Studies | 1 | 658.8 KOT | 8591 | 24/01/2023 | 24/01/2023 | 825.00 | 05/10/2015 | Books | IN 484/ 05.10.2015 | ||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 04/11/2015 | JBC | INR | 577.50 | Management Studies | 1 | 658.8 KOT | 8592 | 03/02/2023 | 03/02/2023 | 825.00 | 05/10/2015 | Books | IN 484/ 05.10.2015 | ||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 04/11/2015 | JBC | INR | 577.50 | Management Studies | 658.8 KOT | 8593 | 16/09/2022 | 825.00 | 05/10/2015 | Books | IN 484/ 05.10.2015 |