Principles of Contemporary Marketing (Record no. 4529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2013 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Contemporary Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2013 |
| Place of publication, distribution, etc | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 662 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | School Deptt. | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Print Cost, replacement price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 10/06/2017 | Ahuja Book | INR | 507.50 | Management Studies | 658.8 KUR | 14123 | 16/09/2022 | 725.00 | 08/06/2017 | Reference Books | 8235 / 08.06.2017 | |||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 10/06/2017 | Ahuja Book | INR | 507.50 | Management Studies | 658.8 KUR | 14124 | 16/09/2022 | 725.00 | 08/06/2017 | Books | 8235 / 08.06.2017 |