Advertising and promotion: An integrated marketing communication perspective (Record no. 5098)

MARC details
000 -LEADER
fixed length control field 00428nam a2200157Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220901s2010 xx 000 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.; Belch, Michael E.
245 #0 - TITLE STATEMENT
Title Advertising and promotion: An integrated marketing communication perspective
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TMH
Date of publication, distribution, etc 2010
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Pages 1075
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Date acquired Source of acquisition Currency School Deptt. Total Checkouts Full call number Accession Number / Barcode Date last seen Print Cost, replacement price Bill Date Koha item type Bill Number
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 06/07/2018 Gifted Gifted Management Studies   659.1 BEL 16535 16/09/2022 310.00 16/09/2022 Books Gifted
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