Integrated advertising, promotion, and marketing communications (Record no. 5520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2007 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E.; Baack, Donald |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PHI |
| Date of publication, distribution, etc | 2007 |
| Place of publication, distribution, etc | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 515 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 14 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Date acquired | Source of acquisition | Currency | School Deptt. | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Print Cost, replacement price | Bill Date | Koha item type | Bill Number | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 28/09/2018 | Gifted | Gifted | Management Studies | 659.1 CLO | 18587 | 16/09/2022 | 180.00 | 16/09/2022 | Books | Gifted | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 28/09/2018 | Gifted | Gifted | Management Studies | 36 | 659.1 CLO | 18588 | 26/06/2024 | 180.00 | 16/09/2022 | Books | Gifted | 25/06/2024 | ||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 28/09/2018 | Gifted | Gifted | Management Studies | 659.1 CLO | 18589 | 16/09/2022 | 180.00 | 16/09/2022 | Books | Gifted | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 28/09/2018 | Gifted | Gifted | Management Studies | 659.1 CLO | 18590 | 16/09/2022 | 180.00 | 16/09/2022 | Books | Gifted | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 16/05/2019 | Gifted | Management Studies | 659.1 CLO | 20776 | 16/09/2022 | 180.00 | 16/09/2022 | Books | Gifted |