Strategic advertising management (Record no. 5656)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00362nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2005 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry; Elliott, Richard |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Delhi: OUP |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 335 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 27/12/2018 | Gifted | 659.1 PER | 18931 | 15/05/2023 | 16/09/2022 | Books | Gifted |