Case Studies in Marketing: the Indian context (Record no. 9031)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00402nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221128b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, R. |
| 245 ## - TITLE STATEMENT | |
| Title | Case Studies in Marketing: the Indian context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | PHI |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 383 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | School Deptt. | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Date last borrowed | Print Cost, replacement price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | General Stacks | 29/10/2022 | Savera Book Distributors | Rs. | 346.50 | Management Studies | 1 | 658.8 SRI | 36728 | 21/09/2023 | 04/09/2023 | 495.00 | 13/09/2022 | Books | 22-23/CRB/281 | ||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | General Stacks | 29/10/2022 | Savera Book Distributors | Rs. | 346.50 | Management Studies | 658.8 SRI | 36729 | 28/11/2022 | 495.00 | 13/09/2022 | Books | 22-23/CRB/281 |