Integrated Advertising, Promotion, and Marketing Communications (Record no. 9605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230111b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, kenneth, E.; Baack, Donald E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearsoon |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 455 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 19 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | School Deptt. | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Date last borrowed | Print Cost, replacement price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 3 | 659.1 CLO | 37289 | 08/06/2024 | 07/06/2024 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 1 | 659.1 CLO | 37290 | 17/05/2024 | 16/05/2024 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 1 | 659.1 CLO | 37291 | 04/04/2024 | 03/04/2024 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 1 | 659.1 CLO | 37292 | 15/03/2024 | 14/03/2024 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 2 | 659.1 CLO | 37293 | 21/06/2024 | 20/06/2024 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 1 | 659.1 CLO | 37294 | 11/03/2024 | 07/03/2024 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 659.1 CLO | 37295 | 11/01/2023 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 4 | 659.1 CLO | 37296 | 27/06/2024 | 26/06/2024 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 6 | 659.1 CLO | 37297 | 27/06/2024 | 26/06/2024 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 | ||||
| Dewey Decimal Classification | SJMC | KRMU Central Library | KRMU Central Library | General Stacks | 21/11/2022 | Savera Book Distributors | Rs. | 623.00 | Journalism and Mass Communication | 659.1 CLO | 37298 | 11/01/2023 | 890.00 | 18/09/2022 | Books | 22-23/CRB/309 |