Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Material type: Text

TextPublication details: Boston Harvard Business 2015Description: 287ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
IKS	KRMU Central Library General Studies Collection	SOHS	658.802 KIM (Browse shelf(Opens below))	Available		41861

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Previous	658.8 KOT Kotler on Marketing: How to Create, win and Dominate Markets	658.8 MOR Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers	658.800954 MAH Digital Leap Frogs: How Technology is Reshaping Consumer Markets in India	658.802 KIM Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant	658.802 KIM Blue Ocean Strategy: How to create Uncontested Market Space and make the Competition Irrelevent	658.827 COL For the Culture: The Power Behind the World's Most Successful Brands, From Apple to Beyoncé	658.827 HOL How Brands Become Icons: The Principles of Cultural Branding	Next

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