TY  - BOOK
AU  - Kim, W. Chan ; Mauborgne, Renee
TI  - Blue Ocean Strategy: How to create Uncontested Market Space and make the Competition Irrelevent
SN  - 9781625274496
U1  - 658.802 KIM 
PY  - 2015///
CY  - Boston
PB  - Harvard
ER  -