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Principles of management by
  • University of Madras
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: University of Madras 2007
Availability: Items available for loan: KRMU Central Library (1)Call number: 658 UNI.

Strategic management: Concepts and cases by
  • Thompson, Arthur A.; Strickland, A.J
Edition: 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: TMH 2003
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.4012 THO.

Strategic human resource managemen by
  • Mello, Jeffrey A
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Thomson 2006
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.3 MEL.

Games for trainers and sales managers by
  • Roberts-Phelps, G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Infinity Books 2006
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.31245 ROB.

The art of building a brand by
  • Aspatore Book Staff
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Vision Books 2003
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.827 ASP.

The art of advertising by
  • Vision Books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Vision Books 2006
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 ART.

Advertising: Principles and practice by
  • Wells, William; Moriarty, Sandra; Burnett, John
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI 2006
Availability: Items available for loan: KRMU Central Library (3)Call number: 659.1 WEL, ...

Compendium brand management by
  • Chunawalla, S.A
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Himalaya 2011
Availability: Items available for loan: KRMU Central Library (3)Call number: 658.827 CHU, ...

A double life: My exciting years in theatres and advertising by
  • Padamsee, Alyque
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Penguin Books 1999
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 PAD.

Financial management by
  • University of Madras
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: University of Madras 2009
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.15 UNI.

Contemporary advertising by
  • Arens, William F
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi MGH 2002
Availability: Items available for loan: KRMU Central Library (2)Call number: 659.1 ARE, ...

Fundametals of Financial management by
  • Prasanna Chandra
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: TMH 2007
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.15 PRA.

Human resource management by
  • Jyothi, P.; Venkatesh, D.N
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: OUP 2006
Availability: Items available for loan: KRMU Central Library (2)Call number: 658.3 JYO, ...

Business policy and strategic management: Concept and applications by
  • Gupta, Vipin; Gollakota, Kamala; Srinivasan, R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: PHI 2005
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.4012 GUP.

Strategic management: building and sustaining competitive advantage by
  • Pitts, Robert A.; Lei, David
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Thompson 2007
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.4012 PIT.

Advertising and Promotions: an IMC Perspective by
  • Shah, Kruti; D'Souza, Alan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi MGH 2011
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 SHA.

Retail management: an indian perspective text and cases by
  • Gupta, S.L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Wisdom pub. 2007
Availability: Items available for loan: KRMU Central Library (3)Call number: 658.87 GUP, ...

Financial management by
  • Prasanna Chandra
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: TMH 2006
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.15 PRA.

Human resource: Industrial and labour relations for MBA 2nd year by
  • University of Madras
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Channai: University of Madras 2009
Availability: Items available for loan: KRMU Central Library (1)Call number: 344.01 UNI.

Human resource: Human resources development for MBA 2nd year by
  • University of Madras
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Channai: University of Madras 2009
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.3 UNI.

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