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Advertising and Promotion: An Integrated Marketing Communication Perspective by
  • Belch, George E.; Belch, Michael E
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi TMH 2008
Availability: Items available for loan: KRMU Central Library (25)Call number: 659.1 BEL, ...

Advertising and promotion: An integrated marketing communication perspective by
  • Belch, George E.; Belch, Michael E
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi TMH 2010
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 BEL.

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