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Service Marketing by
  • Srinivasan, R
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI 2012
Availability: Items available for loan: KRMU Central Library (3)Call number: 658.4058 SRI, ...

Service Marketing by
  • Bateson, J. E
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning 2012
Availability: Items available for loan: KRMU Central Library (2)Call number: 658.4058 BAT, ...

Service Marketing by
  • Venugopal, V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya 2012
Availability: Items available for loan: KRMU Central Library (3)Call number: 658.4058 VEN, ...

Service Marketing by
  • Jha, S. M
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya 2011
Availability: Items available for loan: KRMU Central Library (3)Call number: 658.4058 JHA, ...

Service Marketing by
  • Rampal, M.K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Galgotia Pub 2012
Availability: Items available for loan: KRMU Central Library (5)Call number: 658.4058 RAM, ...

Services Marketing: Integrating Customer Focus Across the Firm by
  • Zeithml, Valarie A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi MGH 2016
Availability: Items available for loan: KRMU Central Library (2)Call number: 658.4058 ZEI, ...

Services Marketing: People, Technology, Strategy by
  • Lovelock, Christopher
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2016
Availability: Items available for loan: KRMU Central Library (2)Call number: 658.4058 LOV, ...

Services Marketing by
  • Apte, Govind
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: OUP 2014
Availability: Items available for loan: KRMU Central Library (4)Call number: 658.4058 APT, ...

Services Marketing, Operations and Management by
  • Jauhari, Vinnie
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi OUP 2014
Availability: Items available for loan: KRMU Central Library (2)Call number: 658.4058 JAU, ...

Services marketing: People, technology, strategy-A south Indian perspective by
  • Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2009
Availability: Items available for loan: KRMU Central Library (18)Call number: 658.4058 LOV, ...

Service marketing: Integrating customer focus across the firm by
  • Zeithaml, Valarie; et.al
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi TMH 2008
Availability: Items available for loan: KRMU Central Library (13)Call number: 658.4058 ZEI, ...

Service marketing: Integrating customer focus across the firm by
  • Zeithaml, Valarie; et.al
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi TMH 2006
Availability: Items available for loan: KRMU Central Library (3)Call number: 658.4058 ZEI, ...

Service marketing: Integrating customer focus across the firm by
  • Zeithaml, Valarie A
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi TMH 2003
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.4058 ZEI.

Services marketing: Concepts and practice by
  • Kapoor, Ramneek; Paul, Justin; Halder, Biplab
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: TMH 2011
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.4058 KAP.

Services marketing and customer relationship management by
  • Sikkim Manipal University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sikkim Manipal University 2008
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.8 SIK.

Services marketing: The Indian perspective by
  • Ravi Shanker
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Excel Books 2006
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.4058 RAV.

Services marketing by
  • Kurtz, David L.; Clow, Kenneth E
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: John Wiley 2002
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.4058 KUR.

Services marketing: Concepts, planning, and implementation by
  • Bhattacharjee, C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Excel Books 2007
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.4058 BHA.

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