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Advertising Procedures by
  • Lane, W. R
Edition: 16
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2008
Availability: Items available for loan: KRMU Central Library (3)Call number: 659.1 LAN, ...

Advertising and Promotion by
  • Semnik, A
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning 2012
Availability: Items available for loan: KRMU Central Library (2)Call number: 659.1 SEM, ...

Foundations of Advertising by
  • Chunawala, S. A
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya 2011
Availability: Items available for loan: KRMU Central Library (3)Call number: 659.1 CHU, ...

Advertising: Principle and Practice by
  • Gupta, R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi S.Chand 2012
Availability: Items available for loan: KRMU Central Library (2)Call number: 659.1 GUP, ...

Advertising planning and decision making by
  • Sharma, Kavita
Edition: 52
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Taxman 2011
Availability: Items available for loan: KRMU Central Library (3)Call number: 659.1 SHA, ...

Advertising Management by
  • Batra, Rajeev; Myers, John G; Aaker, David A
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI 2008
Availability: Items available for loan: KRMU Central Library (23)Call number: 659.1 BAT, ...

Advertising and Promotion: An Integrated Marketing Communication Perspective by
  • Belch, George E.; Belch, Michael E
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi TMH 2008
Availability: Items available for loan: KRMU Central Library (25)Call number: 659.1 BEL, ...

Advertising and Promotion: an integrated marketing communications perspective by
  • Belch, Michael A.; Belch, George E
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: TMH 2008
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 BEL.

Advertising and promotion: An integrated marketing communication perspective by
  • Belch, George E.; Belch, Michael E
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi TMH 2010
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 BEL.

Advertising and sales promotion management by
  • Gupta, S.L.; Ratna, V. V
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Sultan Chand 2011
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 GUP.

Advertising management by
  • Jethwaney, Jaishri; Jain, Shruti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi OUP 2008
Availability: Items available for loan: KRMU Central Library (19)Call number: 659.1 JET, ...

Advertising management by
  • Batra,Rajeev
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2006
Availability: Items available for loan: KRMU Central Library (9)Call number: 659.1 BAT, ...

Integrated advertising, promotion, and marketing communications by
  • Clow, Kenneth E.; Baack, Donald
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI 2007
Availability: Items available for loan: KRMU Central Library (5)Call number: 659.1 CLO, ...

What's in a name?: Advertising and the concept of brands by
  • Jones, John Philip; Slater, Jan S
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: PHI 2007
Availability: Items available for loan: KRMU Central Library (5)Call number: 659.1 JON, ...

Foundations of Advertising: Theory and Practice by
  • Chunawalla, S.A.; Sethia, K.C
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Macmilan 2008
Availability: Items available for loan: KRMU Central Library (6)Call number: 659.1 CHU, ...

Advertising management by
  • Jethwaney, Jaishri; Jain Shruti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi OUP 2008
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 JET.

Advertising management and sales promotion by
  • Sikkim Manipal University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sikkim Manipal University 2007
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 SIK.

Advertising and sales promotion management: An Indian perspective; Text and cases by
  • Gupta, S.L.; Ratna, V.V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Sultan Chand 2011
Availability: Items available for loan: KRMU Central Library (2)Call number: 659.1 GUP, ...

Strategic advertising management by
  • Percy, Larry; Elliott, Richard
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: OUP 2005
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 PER.

Advertising: Planning and implementation by
  • Sharma, Sangeeta; Raghuvir Singh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI 2006
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 SHA.

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