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Strategic Brand Management: Building, Measuring and Managing Brand Equity by
  • Keller, Kevin Lane
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2015
Availability: Items available for loan: KRMU Central Library (2)Call number: 658.827 KEL, ...

Strategic brand management: Building, measuring and managing brand equity by
  • Keller, Kevin Lane
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2007
Availability: Items available for loan: KRMU Central Library (5)Call number: 658.827 KEL, ...

What's in a name?: Advertising and the concept of brands by
  • Jones, John Philip; Slater, Jan S
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: PHI 2007
Availability: Items available for loan: KRMU Central Library (5)Call number: 659.1 JON, ...

Managing Indian brands by
  • Ramesh Kumar, S
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Vikas 2008
Availability: Items available for loan: KRMU Central Library (11)Call number: 658.827 RAM, ...

Brand management: Text and cases by
  • Ajay Kumar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Wisdom 2005
Availability: Items available for loan: KRMU Central Library (2)Call number: 658.827 AJA, ...

Consumer behaviour and branding by
  • Kumar, S. R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: P.P. 2009
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.8342 KUM.

Building brands by
  • Panda, Tapan K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Excel book 2004
Availability: Items available for loan: KRMU Central Library (2)Call number: 658.827 PAN, ...

Brand management: Text and cases by
  • Verma, Harsh V
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Excel Books 2006
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.827 VER.

Product and brand management by
  • Mathur, U.C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Excel Books 2010
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.827 MAT.

The art of building a brand by
  • Aspatore Book Staff
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Vision Books 2003
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.827 ASP.

Compendium brand management by
  • Chunawalla, S.A
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Himalaya 2011
Availability: Items available for loan: KRMU Central Library (3)Call number: 658.827 CHU, ...

Strategic brand management by
  • Elliott, Richard; Percy, Larry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: OUP 2007
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.827 ELL.

Marketing and branding: The indian scenario by
  • Kumar, S. Ramesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson 2007
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.827 KUM.

Brand Positioning: Strategies for Competitive Advantage by
  • Sengupta, Subroto
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: TMH 1999
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.827 SEN.

Brand Management: The Indian Context by
  • Moorthi, YLR
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Vikas 2000
Availability: Items available for loan: KRMU Central Library (1)Call number: 658.827 MOO.

Advertising and Brand Management by
  • Kazmi, S.H.H
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi AIMA 2004
Availability: Items available for loan: KRMU Central Library (1)Call number: 659.1 KAZ.

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