| 000 | 00443nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | LIB | ||
| 008 | 220901s2007 xx 000 0 eng d | ||
| 082 | _a659.1 JON | ||
| 100 | _aJones, John Philip; Slater, Jan S. | ||
| 245 | 0 | _aWhat's in a name?: Advertising and the concept of brands | |
| 250 | _a2 | ||
| 260 |
_bDelhi: PHI _c2007 |
||
| 300 | _a308 | ||
| 650 | _aAdvertising Management | ||
| 650 | _aBrand Management | ||
| 942 |
_2ddc _cBK _020 |
||
| 999 |
_c5577 _d5577 |
||