How Brands Become Icons: The Principles of Cultural Branding

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Material type: Text

TextPublication details: Boston Harvard Business School 2004Description: 263ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
IKS	KRMU Central Library General Studies Collection	SOHS	658.827 HOL (Browse shelf(Opens below))	Available		41711

Previous								Next
Previous	658.802 KIM Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant	658.802 KIM Blue Ocean Strategy: How to create Uncontested Market Space and make the Competition Irrelevent	658.827 COL For the Culture: The Power Behind the World's Most Successful Brands, From Apple to Beyoncé	658.827 HOL How Brands Become Icons: The Principles of Cultural Branding	658.834 CRO Lean Analytics: Use Data to Built a Better Startup Faster	658.872 SCO New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly	659.111 KIM Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, Or Jobbs	Next

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